- Develop and execute marketing strategies and campaigns to promote Hugamara Group’s restaurants and bars. Oversee the creation of engaging content for digital platforms, including social media, blogs, and newsletters. Plan, execute, and manage all digital marketing activities, including SEO, SEM, PPC, and email campaigns. Monitor and analyze marketing performance metrics to optimize strategies and ROI. Identify and pursue new market opportunities, partnerships, and collaborations to drive brand visibility. Manage the design and production of marketing materials, ensuring alignment with the brand identity. Lead customer engagement initiatives to foster loyalty and enhance customer experiences. Conduct market research to understand customer preferences, industry trends, and competitive landscapes. Manage the company’s social media presence and ensure timely responses to online feedback and inquiries. Develop and implement strategies for seasonal promotions, events, and campaigns. Maintain strong relationships with vendors, designers, and advertising agencies to ensure high-quality deliverables. Coordinate with the operations team to ensure alignment between marketing efforts and business goals. Budget, track, and report on marketing expenses to ensure cost-effective operations. Train and manage junior marketing staff or external consultants to support campaign execution. Champion brand consistency across all touchpoints, ensuring the company’s values and vision resonate with customers.